Advanced Supply Management Tactics Applied: Customer Driven Design, Master Data & Category Planning

4 (3 votes)

Recorded On: 04/15/2021


  • how the voice of the customer (VOC) impacts Supply in product/service design, supply network decisions, supplier development, sourcing, supply execution and management
  • how the design of the product and/or service enables or hinders a high-performing Supply Management organization
  • how the crucial master data you need in Supply Management to successfully develop plans at the category level
  • best practices in creating plans by category that enable point-of-attack success in supply management

Blake D. Mathies


Blake D. Mathies, CSCTA, SCOR-P, CSCP, CPIM, LSSGB, PMP. Blake brings 25 years in procurement, supply chain management, logistics, project management, training, coaching and consulting. Blake has personally managed an annual spend of $500 million during their career. Major spend categories with experience include Plastic and steel raw materials, Mechanical/electrical installation services, and aircraft engines.  Industries with extensive experience include manufacturing, large company government service and construction contracting, warehouse/logistics automation systems integration and brick and mortar retail. 

Wayne Fisher

Rockdale Innovation LLC

Wayne Fisher is the founder Rockdale Innovation in 2012, after spending 27 years as an R&D manager at Procter & Gamble. Wayne holds a PhD in Chemical Engineering and has been granted 18 US patents. His firm specializes in training, facilitation, and application of New Product Development best practices. His team brings a diverse network of Innovation Guides that combine deep subject matter expertise with vast experience in creative problem-solving facilitation to guide teams through customized innovation workshops. Wayne led technical and commercial teams in the use of P&G's best practices at each phase of new product development. Has worked across all of P&G's major businesses and regions and with key Customer and Supplier teams.

Dr. Lionel O. Wright

Associate Interim Dean, DBA, CLA, DML

College of Business for Athens State University

Dr. Lionel O. Wright, DBA, CLA, DML is the Associate Interim Dean, College of Business for Athens State University. Dr. Wright holds a Doctorate in Global Supply Chain Management and a Masters in Logistics and Supply Chain Management.  He is a Certified Logistics Associate (CLA) and Demonstrated Master Logistician (DML).  He served honorably in the United States Army for 26+ years as a career logistician in various leadership roles to include senior instructor/writer at the U.S. Army Quartermaster School, Warehouse Branch Chief and Inspector General.  

Mike Jewell


Green Circle Growers

Mike Jewell, CPSM is a Supply Chain professional specializing in strategic global procurement and product development with an industry background rooted in industrial, automotive, and consumer appliances; most recently entering the horticultural industry.  Mike holds a BSBA specializing in Supply Chain Management from Bowling Green State University, a CPSM certification from ISM, and successful completion of various executive educational programs from both Michigan State University and Case Western Reserve University.  He manages Category Strategy deployment for his company, Green Circle Growers.

Ron Crabtree (Moderator)

Executive / Organizational Transformation Coach CPIM, CIRM, CSCP, MLSSBB, SCOR-P, CSCTA

Meta Ops

Ron Crabtree has over 30 years’ experience in organizational & business innovation and transformation and along the way, more than 20 years in procurement and supply chain. Ron is a Master Lean Six Sigma Black Belt, having helped train and certify thousands of Lean Six Sigma and Six Sigma belts and driving hundreds of $millions in value for clients. He is the author / co-author of 5 books on Operational Excellence.


Recording: Advanced Supply Management Tactics Applied: Customer Driven Design, Master Data & Category Planning
Open to view video.
Open to view video.
CE Credit and Certificate: Advanced Supply Management Tactics Applied: Customer Driven Design, Master Data and Category Planning
1.00 CE credit  |  Certificate available
1.00 CE credit  |  Certificate available